Verenti Dragon Ride
Verenti bikes in conjunction with Dragon Ride Wales.
Britain’s most popular sportive will get an all new look and an all new name from 2010 as bicycle manufacturer Verenti is to enter into a 3 year partnership with the newly christened Verenti Dragon Ride.
The event, which held its 6th edition in 2009, has long been one of the most beautiful and most rewarding of UK rides, so much so that when the designers at Kiron begun work on a specific sportive range of cycles , their thoughts turned the ride for inspiration:
“We decided to approach the Dragon Ride because we have all ridden and loved the event itself over the past few years, its great organisation and the scenery,” says Paul Bolwell of Verenti Bikes, “ The route takes in some truly beautiful countryside and offers two very challenging routes, so much so that we’ve names a bike after one of the mountain routes; the Verenti Rhigos!”
The Verenti Dragon Ride 2010 will once again challenge over 3000 riders with the wild grandeur of the Brecon Beacons, the fearsome climb of the Bwlch and of course the Rhigos pass whilst expanding the village and the start/ finish area and adding in a few new and exciting twists and turns to its much loved route.
“I’m delighted to be associated with such a dynamic brand as Verenti”
added Verenti Dragon Ride organiser Lou Lusardi,
“It’s fantastic that Verenti have chosen to name their top of the range carbon sportive bike after the signature Dragon Ride climb; the Rhigos, it’s immensely flattering and I can’t wait to see the bikes.”
2009 saw the most successful edition of the event to date with superstar Cervelo Test Team professional Daniel Lloyd setting the fastest time of the day and paralympic and World Champions Darren Kenny and Simon Richardson also mingling with the riders on the course.
“We feel it’s the perfect showcase for Verenti bikes,” adds Paul Bolwell, “so we will give riders the chance to view the bikes at the event. Kiron owners will also have exclusive access to the tented Verenti area, refreshment, support ad masseurs at the ride itself. Verenti bikes are the only brand aimed specifically at the sportive rider so we are very excited”
You can find out more about the 2010 Verenti Dragon Ride at booth the Wiggle and Verenti Dragon Ride stands at the Cycle Show, 8th-11th October at London’s Earls Court or on the web: www.verentidragonride.com