Sharing the roads with other vehicles can sometimes feel daunting but don't let it put you off getting on a bike.
We explore some of the ways you can boost your visibility and confidence on the road and the good news is that it's not all about hi-vis jackets and dazzling lights (although they're a great place to start).
Glow in the daylight
Don't cringe - we know that fluoro might bring back memories of dodgy discos but there's no denying that it's hard to miss. Fluorescent hues are great for daytime as the UV rays of the sun cause them to glow, so much so that they can appear 200 times brighter than conventional colours.
A study by Dr Rick Tyrell of Clemson University revealed that whilst a fluoro jacket might get you spotted, you can make yourself appear more recognisably human by wearing fluoro on the lower legs since they are constantly moving. Fluoro shoe covers are a great way to get the benefit without splashing out on new kit.
Colour and contrast are just as important as the positioning of fluoro colours, according to Swedish sports brand POC. They created an AVIP (Attention Visibility Interaction Protection) colour pallet which consists of orange and white, along with dark navy for contrast, as these colours are not commonly found in our surroundings.
Green can stand out in the city, but in a tunnel of greenery can blend in, so think about your riding environment when you're buying kit.
Reflect in the dark
Fluoro is great in daylight, but once there's no UV light to reflect it's not much more effective than any other colour. This is why most cycling kit, fluorescent or not, will incorporate retro-reflective details.
Retro-reflectives work by bouncing light back in the same direction it came from. This makes it particularly effective when you're caught in the headlights or under street lights.
Not only can you wear retro-reflectives, but you can also add them to your bike for additional visibility on dark commutes. Tyres with reflective sidewalls and reflective stickers will catch the eye of other road users at junctions.
If you need to ride with a backpack, remember that you'll be covering up any reflectives on your jacket so look for one that has retro-reflective decals.
Light up, day or night
If you live in the UK and you cycle after dark, you are required by law to use a white front light and a red rear light with a minimum output of 4 candelas (around 50 lumens)
Modern LED technology means bike lights can go way beyond the required 50 lumens. When you buy your lights, make sure they suit the conditions you'll be riding in. The Wiggle Lights Comparison Tool allows you to compare the brightness of different options side by side.
According to Dr Tyrrell, a flashing tail light is significantly more conspicuous than a static tail light at a distance of 200 meters. Additional studies concur that a flashing light is more effective in getting you noticed.
If you need a high-powered, always-on front light to light the way on unlit roads, it's still worth considering an additional flashing light on the other side of your handlebars. Angle your high-powered light slightly downwards so you don't dazzle oncoming road users.
It's worth remembering that darkness exists in the daytime too, particularly in the winter when the sun is low. Mist and rain can further hamper visibility. A set of flashing lights gives other road users a better chance of noticing you.
Although it can feel safer to stay close to the edge of the road, you'll be much easier to spot if you take a more assertive road position. The guidance from British Cycling is to ride no less than half a meter from the roadside.
Riding too close to the side can actually be more hazardous because it becomes more difficult to avoid things like potholes and drain covers.
If there are parked cars on the side of the road, it's even more important to keep a safe distance away to avoid doors being unexpectedly flung open.
Cycling UK has some great guidance on road positioning here.
Follow the herd
If people are expecting to see something, they're more likely to be watching out for it. Therefore, if drivers are used to seeing lots of cyclists on a particular road, they're more likely to be looking out for them.
Where possible, take the more popular routes. If you're unfamiliar with the area, use Strava Heatmaps to find the roads most-travelled.
There's also such a thing as safety in numbers - large groups are easy to spot than lone riders. Making plans to ride with friends is also great motivation to drag yourself out on darker days, so winter is a great time to get the gang together.
If you don't have anyone to ride with or don't know the area, cycling groups on Facebook can be a great source of local knowledge. You could also try riding with a local club or check out British Cycling Let's Ride for social rides around the country.
The ultimate kit to get you noticed
Fluoro has been proven to be most effective when worn on moving body parts. These shoe covers not only make you more recognisably human as you pedal through the night, but they also keep your feet warm and dry.
The bright yellow print on these gloves is also highly reflective so when you stick your hand out to indicate you'll be clearly seen.
If you're still feeling fluoro-phobic, fear not. This jacket is made from a magical fabric that is subtle enough to wear to the pub or the office but dazzles when it's hit by headlights or streetlamps.
The Italian Roubaix brushed fleece fabric will keep your legs nice and cosy on winter rides. Reflective details have been added where you need them the most - on the upper thighs for side visibility, and the lower legs so you'll be easy to spot from behind too.
The perfect tyre for commuting in traffic. Optimised for speeds of up to 25kph, the reflective sidewalls will make your bike stand out from anything else on the road.
This slimline backpack has been designed to 'hug' the body as you ride or run. The large retro-reflective panels have been placed at the optimum height to be spotted by other road users.
The unique curved design of these punchy little lights gives you 330 degrees of visibility. They can easily be taken on and off your bike thanks to the silicone straps and magnetic mount - handy if you need to leave your bike in a public place. They're also USB rechargeable so you won't need to go hunting for batteries.
Dr Rick Clemson research quoted in the Wall Street Journal