Hello, my name is Sarah Pain and I’m the Mountain bike and Women’s Category Manager at Wiggle. I’ve been here for almost a year and I’m loving my time at Wiggle as it’s enabled me to make real, positive changes that directly help our customers – and that feel great!
I essentially try to ensure that our mountain bike customers and our female customers are being represented properly – that we have the right, great kit for them to buy, that we present it on the website in an appropriate way and that we tell everyone about it!
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I have a couple of achievements at Wiggle so far that I’m really proud of, to start with organising the first (but not last!) Wiggle MTB demo day, which allowed our customers to come and ride a great selection of mountain bikes on some stunning natural trails in the Purbecks. It was fantastic to chat to our customers and see people having such a lot of fun on our bikes! My other greatest achievement was when Wiggle won the Total Women’s Cycling Online Retailer Award at the 2014 London Bike Show. It reflects all the hard work that everyone at Wiggle has put in to making sure that we have THE BEST ranges of women’s kit out there – and I’m extremely proud to be part of that!
I’m also a very keen cyclist myself and have pushed myself harder on a bike whilst at Wiggle than ever before! A few weeks after starting working at Wiggle I completed an off-road Welsh coast-to-coast from Llandudno to Port Talbot over 6 days. It was really tough but an amazing trip! The memory of riding across the sand at the finish after 6 gruelling days will stay with me forever.
The infamous Wiggle Dragon Ride Gran Fondo was another ambition of mine, and I managed to cross it off the list a few weeks ago! All 140 miles and 11,000 feet of Welsh mountains! I should add that just one year ago (just before I started at Wiggle) I can distinctly remember doing my longest road ride to date of 30 miles – so it just goes to show what can change in a year.
I think the future is really exciting for both categories. With the Women’s Tour and La Course, I think that 2014 is a pivotal year for women’s cycling and I really hope that inspires more women to try this amazing sport.